An awesome use of digital to interact with users in a very traditional Out-of-home (OOH) environment. A very simple idea that had been executed brilliantly to earned the interest and mindspace of the audience.
When I saw this video, it reminded me of the time when my team had proposed to a client to have 3D projections of people to interact with audiences in an open space. I realized how wrong we were now. It is not about using the best technology or imagining sci-fi kind of technology to deliver the wow factor. In fact, today’s technology is sufficient to create loads of meaningful and interesting engagement with the consumers.
Digital as you know it, should not be merely called digital. Hence, I emphasized again why I believe Interactive Marketing is the true essence of the entire industry.
