Have been using the new feature in Gmail – Priority Inbox – for the past 1 week. I must say that I am pleasantly surprised at how much I am enjoying this new feature. Initially, I had my doubts on leaving the prioritizing of such an important thing as email in the “hands” of a computer. Now, I am quite happy leaving that job to Google and maintaining a zero Priority Inbox.
To productivity gurus, having Inbox zero is like attaining Nirvana, but only the rare few is able to achieve it. For myself, that had always been a dream to chase, but never yet attained. With the usage of Priority Inbox, I have finally been able to get all those “important” emails which consistently stays in the inbox down to zero. Woohoo!
Beyond my personal satisfaction of getting rid of all the unwanted emails to read, I realized that there is another great by product of this new service. That all the regular newsletters, auto-responders all get lumped into the not important category. Which means I spend less time filtering and scanning the emails that I absolutely have to read.
As an e-marketerer, I realize that the implications of such a feature which filters out marketing information automatically could be huge. How users choose to read their emails will change, and email marketing will have to adapt accordingly.
Relevant and topical content
Having content that is relevant to the users becomes even more important and the content needs to be topical, touching on information that matters most at that moment In time.
Strong headline
Never has the subject line been more important than now, when the emails are already filtered by systems and automatically categorized as unimportant.
Continued trust
Never break the trust of your consumer, or it will come back to haunt you. Once an email has been demoted or reported as spam, it will take a lot more effort to get back to priority inbox or inbox even. So, never break the trust of your consumer.
This are just pov from me, feel free to comment if any
