Article that suggest what we all already know – Social Media plays an important role in driving users to our owned sites. However, it is unclear how much traffic can be attributed to social media. It becomes even more difficult to attribute sales or acquisition data to social media.
Everyone needs to re-think the strategy for social media, from brand to agency. It is no longer sufficient to think of social media as a silo, a platform that we leverage to enhance the effectiveness of a campaign. It is essential to re-think campaigns such that social becomes the focal point in which everything stems out from. Where we keep the users at the center and continually supply them with relevant, timely and engaging content.
